Download PDF by Katja Valaskivi: Cool Nations: Media and the Social Imaginary of the Branded

By Katja Valaskivi

Nation branding is the newest characteristic of imagined nation-making within the historical past of countries. dealing with international pageant, nationwide decision-makers target to differentiate their international locations from others by way of branding. a number of international locations have thought of the time period ‘cool’ compatible for describing a few essence in their country’s brand.

Cool countries. Media and the Social Imaginary of the Branded kingdom? traces the mediated ways that the transnational proposal of "cool" has circulated from pop culture, style, and advertising and marketing into describing countries. The booklet explores the commodification of the kingdom, the shift to a promotional political tradition, and the position of media in contributing to the flow of the assumption of the Cool Nation.

The social imaginary of state branding takes its idea and practices from advertising and marketing, in contrast to prior imaginations in response to rules of democracy or citizenship. Cool international locations argues that "cool" is likely one of the autos during which the commodification of countries takes place.

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Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology) by Katja Valaskivi

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