By Douglas Brownlie,Paul Hewer,Finola Kerrigan
Bringing jointly the most recent considering on either famous person manufacturers and star tradition from teachers specialising within the box of selling, this e-book explores a number of insightful contexts so as to upload power and energy to our figuring out of the connections among celebrities, markets and tradition. It unpacks the identification theoretics that have their origins within the flip to megastar tradition and the spectacle and glamour of mass-media practices. In doing so, the participants trace at new kinds of individuation the place the road among the digital and the particular is blurred, and the place photographs of celebrities build and deconstruct themselves. This publication used to be initially released as a distinct factor of the Journal of promoting administration.
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Celebrity, Convergence and Transformation (Key Issues in Marketing Management) by Douglas Brownlie,Paul Hewer,Finola Kerrigan